DriveWire+
In 2023, The DailyWire was ready for an evolutionary transition in their business to transform from a news publisher into a premium content provider. For this to happen the organisation needed a technology evolution which required digital product expertise to lay the new foundations and also set up the future digital projectory. We were asked by the DailyWire to become a digital partner and support them as a embedded digital accelerator.
Problem
In 2023, The DailyWire was ready for an evolutionary transition in their business to transform from a news publisher into a premium content provider. For this to happen the organisation needed a technology evolution which required digital product expertise to lay the new foundations and also set up the future digital projectory. We were asked by the DailyWire to become a digital partner and support them as a embedded digital accelerator.
Approach
Running through quick sprints of exploration and prototypes allowed us and the organisation to have complete creative freedom in the vision for 2.0. The speed also enabled us to quickly cancel out thoughts, refine thoughts, and discover key fundamental implementations.
Building and forming 3 main experience pillars to build the future of DailyWire from:
1. Make DailyWire a daily habit
2. Create a superior content experience
3. Form a community connection
Result
Whilst creating the app experience we also translated the digital experience across different platforms and devices to ensure a coherent experience across all user digital touch points in the eco-system
Successfully translated for
- iOS & Android devices
- OTT Devices
